If you have a video that is longer than 15 seconds, the whole video will split into 15-second segments. However, there’s still a way to share longer videos to your Instagram Stories. If you add a video to your Instagram Story, it’ll play for 15 seconds. If you add a photo to your Instagram Story, it’ll play for five seconds.
Instagram Stories Hacks #10: Create Videos That Are the Perfect Instagram Story Length NOTE: This hack only works for iOS users. But, overall, I think it’s a decent move and will be something we all adapt to.Now you’ve turned your shot into a Boomerang! So, at this point, it’s too early to say how beneficial or detrimental this new feature will be. Oh, and to Instagram’s point as I mentioned at the start of this post, for those accounts with busy inboxes, the “like” will be a welcome change as a metric to measure performance without clogging inboxes full of quick replies. And that is actually valuable in the long run! As with most interactions on Instagram, positive behavior on a post signals to Instagram that a user enjoys that content and that can help content from that creator remain higher in that user’s feeds, thereby ensuring that user actually sees MORE content (especially in Stories) from that creator. On the flip side, as “likes” on Stories become the norm, it could actually have a positive impact algorithmically. So I don’t think we’ll see a decrease in DMs and normal interactions immediately – but I predict most brands will encounter this over time. It will take time and adjustment to tap on that heart rather than interact in any other way. And, as long as quick replies are still available on Stories, we’ll continue to open dialog in that manner.Īnd, like most changes on Stories, the average user probably doesn’t know the “like” feature is there or what it does, so they aren’t going to inherently switch to this behavior over night. Of course, a lot of stickers are great for engagement and encourage active participation. As we take away that ability to openly communicate and switch to more passive engagement, brands will have to find other ways to encourage interactions with their audience. When nearly every interaction with a Story initiates a DM, it’s easy to begin conversations and generate leads. One of the best values of Stories is the ability to connect so intimately with your audience. In the long run, for brands, I see this as a decrease in opportunities to connect with our audiences. Only time will really tell us how this will impact our engagement and interactions with Stories. What does this mean for brands and businesses?
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